|
|
 |
 |
 |
 |
MELBOURNE VICTORY FC
Objective: The Melbourne Victory FC is a new sporting franchise created in 2005/06 as part of the all-new Hyundai A-League national football competition. Football is taking off in Australia following the recent World Cup, and for a new Club such as Melbourne Victory, it is imperative that they capture the imagination and support of the Melbourne public from the outset.
Solution: The Victory e-diary™
- Victory fans can download the Victory Game Fixture and Official Club Events Schedule direct into their desktop calendar!
- It’s a free, quick and easy service for Victory fans
- Victory appointments appear discreetly in their desktop calendars, avoiding any spam filters
- Built-in reminders are set at the appropriate ‘decision-window’ to ensure consumer awareness
- The Victory appointments include Club graphics, game and event details and specific links to Latest News, Match Focus, Buy Tickets, Online Shop and much more. Fans can even listen to the Club song!
- Each appointment also includes a player profile, complete with picture and vital stats. This helps to build stars and consumer recognition, so important for a new Club!
- Thousands of Victory fans continue to download a Victory e-diary™ and they regularly use it to engage with the Club
- In season 2006/07, Melbourne Victory re-writes the record books, with record membership, merchandise sales and game attendance!
|
PIVOT GROUP K.O.’D BY BILLY JOEL!
Objective: Pivot Group is one of the largest privately owned major construction companies in Australia, who highly value their client relationships. They wanted to create a special experience for their best clients. It had to be personable, unique and highly memorable.
Solution: Platinum Billy Joel Package
- Billy Joel is the consummate entertainer with a very wide appeal and fan base. His concerts are legendary.
- Our custom package began with a private dinner for eight guests at the renowned Taxi Dining Room, Federation Square with a two-course limited set-menu and top-shelf wines
- Guests were then chauffeured to the concert in two stylish executive cars and received an official concert program
- Guests were treated to third-row seats for the concert and an unforgettable entertainment experience
Client comment: “A great night was had by all. The restaurant was very good, especially the service. The concert was a knockout. Billy Joel is the consummate professional. Well done!” – Bruce Monteath, Pivot Group.
|
FUJI XEROX PRINTERS
Objective: Fuji Xerox Printers aims to build key
relationships across their three distinctly different client channels
in order to acquire, build and retain business. A Fuji Xerox Printers
program of events needed to achieve: savings for the business; accountability
of expenditure and visibility; targeted relationship building and
measurable ROI; and high quality and memorable events delivering
a point of difference.
|
Solution:
National Corporate Hospitality Program
- Each event is targeted to a particular client channel
- FXP enjoy the flexibility to change their events and packages
- Regional hospitality spend is commensurate with each state’s
revenue
- The FXP account is fully serviced for free. This includes booking
of tickets and menus; the production of ticket wallets, lanyards,
maps and itineraries for guests; a hostess is supplied for all
their events; monthly budget reporting; plus FBT preparation and
reporting!
|
|
 |
